Current Research Areas

•      Appearance and gender identity

•      Clothing and appearance-related stereotypes

•      Clothing and appearance symbols in the media

•      Clothing as a factor in social perceptions and interpersonal relations

•      Comfort of textile products as determined both by laboratory assessments (e.g., moisture transport) and consumer perceptions

•      Consumer attitudes toward safety as related to usage of textile products

•      Consumer decision-making processes with regard to textile products

•      Conversions and utilization of agricultural materials

•      Cotton fiber quality

•      Cross-cultural aesthetics and international marketing

•      Family relations as affected by gender issues and clothing preferences

•      Functional finishes for protective clothing against microorganisms and toxins

•      Improvement of hydrophilicity of synthetic fibers

•      Methodological issues in behavioral research

•      Modification of fibers and polymers

•      Physical properties of fibers, wovens, nonwovens, and composites

•      Relationship between structure and properties of natural and man-made fibers

•      Second-order marketing

•      Wetting and surface characteristics of fibers and thin films