Margaret H. Rucker Professor Telephone: (530) 752-2018 Email: mhrucker@ucdavis.edu

Master Adviser, Textiles and Clothing (B.S.)

Research Interests

• Consumer information processing and decision making in the selection and use of clothing and other textile products
  
• Exchange theory (especially as applied to the gift-giving process)
  
• Domestic and international marketing
  
• The role of clothing and other textile products in human health and safety

Teaching

TXC 8 The Textile and Apparel Industries (4 units), Fall
TXC 173 Principles of Fashion Marketing (3 units), Winter, alternate years
TXC 174 Introduction to World Trade in Textiles and Clothing (4 units), Winter

Recent Publications

See Recent Publications