Susan Verba

Susan Verba

Position Title
Associate Professor

Unit
Department of Design, HArCS Division, College of Letters and Science


Bio

Susan Verba is a designer and Associate Professor in the UC Davis Department of Design. She received her MFA in Graphic Design from Yale University and BS in Mechanical Engineering from Stanford University. Susan is principal and co-founder of Studio/lab, where she leads research-based projects and advocates for the value of design in corporate, nonprofit, and government communications.

Susan's academic research focuses on information design for public benefit and explores issues of accessibility, safety, and civic participation. She is particularly interested in the needs of underserved individuals including seniors, beginners (anyone faced with a new situation and choices), and persons with disabilities. In using design as a tool for understanding, Susan seeks to leverage the power of social media for the collective redesign of everyday things—for example, public documents, forms, graphics, and systems that are confusing and frustrating to use.